About CHA4U
Feel the taste of the best tea, made just in our tea house.
About the Founder
Founded by Chinu Kishore
CHA4U is a premium tea brand founded with a simple vision, to bring the authentic taste, warmth and heritage of exceptional tea to tea lovers and businesses.
As the founder of CHA4U, Chinu Kishore brings together a passion for tea, entrepreneurship and a strong connection to Indian heritage. With a vision to create a distinctive premium tea experience, Chinu established CHA4U to offer quality products that celebrate the richness and tradition of tea while meeting the expectations of the modern market.
CHA4U is more than just a tea brand. It is about quality, authenticity, connection and experience. Our ambition is to build strong B2B partnerships with businesses, hospitality providers, retailers and organisations that value premium tea and want to offer something distinctive to their customers.
With CHA4U, every cup tells a story, from the heritage of tea to the people who bring it to life.
CHA4U – Premium Tea. Authentic Taste. A Story in Every Cup.
Unveiling the Essence of Assam
At CHA4U, we take pride in preserving the centuries-old traditions and craftsmanship of Assam's tea culture. Our story begins with a powerful vision: to bring the taste of home, the essence of Assam, to tea lovers around the world.
Inspired by a remarkable lady named Chinu Kishore, who longed for the flavours of her homeland, we embarked on a mission to capture the magic of Assam's finest luxury in every cup. From CTC, Orthodox, Blue Tea, to Green Tea — we offer a range of exquisite blends that tell the tale of Assam's heritage.
Assam's Crafting Commitment
Our Philosophy
At CHA4U, we believe that tea are more than simply beverages; they are experiences to be savoured. We strive to create a warm and inviting space where every cup can be enjoyed at its own pace, allowing you to appreciate its subtle nuances, distinctive character and depth. Because great tea is meant to be savoured, never rushed.
Our Sustainability
We are committed to minimising our impact on the environment through thoughtful and responsible choices. From using eco-friendly materials and practices in our shops to sourcing our beans and leaves from sustainable and ethical sources, we believe every step matters. We also work closely with local farmers and suppliers to support our communities and reduce our carbon footprint.
Our Innovation
We are constantly exploring new possibilities and pushing the boundaries of what tea and coffee can be. From innovative brewing methods to unexpected flavour combinations, we embrace experimentation while respecting the craft and character of each ingredient. We believe there is always something new to discover, experience and savour in the world of tea.